So yesterday was an interesting day. It happened to be the SuperBowl and about a month after my 2-year extended warranty ran out on my Sony TV. Yeah, you know what that means...something bad was going to happen.
Sure enough I noticed my immaculate picture had lost its luster and now a nice brownish-red band appeared across the top of the screen. 2 hours before the SuperBowl...yikes! Luckily I had ordered a light bulb a few weeks earlier so I replaced it. Well, the image was brighter but still had the dark band. Turns out, this is a known problem with these TV's. After about 2 years (length of most extended warranties) the optical block burns up. Apparently, this is a widespread issue and cause for much frustration for Sony owners to the point where Sony has stopped making rear-projection TV's.
Long story short, this particular model happens to be on a list of those Sony which get a warranty auto-extension. This means that the really expensive repair is paid by Sony. Woo Hoo, internet research pays off. This is such a big deal for Sony, they are even offerring an upgrade to a flat screen version for $500 as an alternative.
So, if you have issues with TV's or other products, always keep your receipt, warranty, and take a shot on Google. You never know what you might find!